Success of a marketing campaign is all about customer acquisition and retention. If you are able to draw your targeted customers to your website and persuade them to perform actions that can support your marketing objectives, you can be sure of success. Smart marketers are now using advanced customer acquisition software to bring potential customers to their business. For More: http://fyoosion.tumblr.com/post/125994820835/power-your-marketing-campaigns-to-success-with
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Improve Your Online Customer Experience with a Direct Marketing Automation Platform
The phrase “customer experience” is used a lot in the marketing world. But the experience that you create on your web site can say a lot about your business and how you take care of customers. When clients feels they were treated fairly they will return and recommend your company to others. Through a direct marketing automation platform you can analyze your web site and adjust it to make sure the experience is the best it can be.Some ways to improve your customer experience through a direct marketing software platform include:
· Remove duplicate emails – one bothersome experience for customers and potential customers is to receive the same email more than once. Clean up your contact information and make sure the emails are relevant to the receiver. Using the right marketing platform lets you refine your email lists to send the best message to the right prospects.
Read More: http://fyoosion-llc.blogspot.com/2015/07/improve-your-online-customer-experience.html
Marketing Automation Software Platform Helps Optimize Leads and Improve Conversion
The tricky market dynamics and increasing pressure to improve performance in terms of ROI is making marketing organizations turn to marketing automation software platform to manage their tasks better. With marketing organizations being swamped by data from multiple digital marketing channels and other resources, it is becoming imperative for marketers to use marketing automation tools to remain in control of their campaigns and its outcomes.
Boost Your Bottom Line and Earn Profits Consistently
Marketing automation tools can offer numerous benefits to organizations, regardless of their size. These include enhanced marketing efficiency and the ability to generate both qualitative and quantitative leads. Using marketing automation software platform ensures improved configuration of both sales and marketing goals. Marketers can definitely enjoy improved lead conversion and a solid, healthy bottom line.
By using the right marketing automation tools, marketers will be able to identify the exact channels and campaigns that are contributing the best to improved conversion. It works amazingly well in the area of affiliate marketing as well as companies can track each affiliate’s performance using an affiliate microsite platform. This is a crucial advantage for marketers as they can identify the best performers and also measure their contribution to the overall sales and profits without having to analyze multiple sales documents.
How Marketing Automation Can Help Tackle Marketing Challenges
Marketing automation tools are designed to do all the heavy lifting in the marketing process as it can allow marketers to set up highly effective and targeted campaigns customized to the specific needs of your organization. As it runs on autopilot, it not only saves time and money but also ensures a high degree of accuracy. By using advanced marketing automation software platform such as Fyoosion, you can remain in complete control of your campaign at every stage and that too without any IT interference or support. With Fyoosion, the possibilities are truly endless and the rewards highly satisfying.
Growing and Keeping – The Customer Acquisition Retention Centric Approach
What keeps your customers coming back? How do potential online customers find you? The strategies and tools behind finding and keeping clients is included when you adopt a customer acquisition retention centric approach.
Acquiring Customers
One of the most important steps to acquiring customers is creating a target audience profile. The profile is a listing of various traits that are common to your preferred customers. Your target audience profile can include the geographic locations, types of browsers, income levels, preferred web sites, and more.
Once you have an in-depth target audience profile you can take steps to attract qualified sales leads:
• Incorporate search engine optimization (SEO) into all online content
• Build email distribution lists and subscription management processes
• Create microsite pages for affiliates
• Launch a social media campaign using Facebook, Twitter, Pinterest, Instagram or others depending on your profile preferences
• Publish an attractive web site that is designed to generate visitors that convert to customers
Retaining Customers
Once a customer has purchased, there should be a series of rules and processes that are launched specifically to keep the customer coming back. This can include:
• Understanding customer preferences – why did this customer complete the purchase? Fast delivery? Good value for the money? Superior customer support? Make sure you understand this clearly and tailor marketing towards the appropriate preference.
• Quality – your web pages should perform extremely well with minimal technical issues. Use AB Testing to make sure changes work as planned and the right options are selected.
• Tailoring – based around the customer’s purchase you can send emails or special offer coupons around related items or services.
• Reviews or ratings – offer a way for customers to review their experience and to help other visitors to make a purchase
Fyoosion has a comprehensive customer acquisition retention centric solution that is included in their marketing automation software platform.
Success with Customer Acquisition Retention Centric Solution
It can be easy to get distracted from the primary marketing goals. 
Sometimes getting the flashiest design or the latest software consumes so much time that focus is lost on the business objective. By utilizing a customer acquisition retention centric solution all marketing activities will stay focused to achieve the business goals.
Consider the different types of goals and how a customer acquisition retention centric solution can help:
1. Generate qualified leads – the focused solution will help you to develop your preferred target audience profile and then make sure all marketing activities are tailored to the target audience. Understand key web sites that your target audience prefers, set up affiliate sites, utilize social media and other areas to attract the most qualified leads.
2. Increase visitor traffic – one of the best ways to boost web page visitors is through search engine optimization (SEO). However, SEO by itself may help with search rankings but you also need to incorporate the SEO keywords and phrases throughout all online communications. An acquisition centric solution will coordinate to insure SEO is used in all channels.
3. Decrease cart abandonment and bounces – one of the most troubling areas for online business is shopping cart abandonment and bounce rates. When a visitor comes to the site and leaves, or adds to the cart and leaves, there could be lost opportunities. The right solution can help you capture the visitor’s attention and then make attractive offers to help complete the sale.
4. Improve conversion rates – using a retention centric solution can double conversion rates for some companies. The consistent marketing presentation in all channels will help visitors have a positive experience and increase the likelihood of a purchase.
Fyoosion has the premier direct marketing automation software to help develop a customer acquisition retention centric solution for your business. Achieve the goals for your company and your marketing team through Fyoosion.
The Quest for Conversions: An Interview with Fyoosion’s Abhishek Jain
Each year, businesses spend tens of billions of dollars on online advertising, attracting plenty of eyeballs to their products and services. But unless you have an effective strategy to capture and convert those eyeballs into something meaningful, such as revenue, that ad spend can be a black hole to the bottom line.
Abhishek Jain, CEO of Fyoosion, LLC, specializes in helping start-ups and small companies maximize their ad dollars effectively. The Fyoosion platform is focused on analyzing data to maximize and optimize the conversion rates for their clients. equities.com spoke with Mr. Jain to learn more about his process and to get his thoughts on the marketplace today.
Marketing Automation Software Platform 