The conversion rate is a metric used by virtually all e-commerce businesses. This metric provides a percent of sales to web page visitors. Some businesses use modified versions of this metric, such as percent of sales transactions to product searches or queries. In any case, your conversion rate should be around the 3% level with the traditional calculation. If you are struggling to get to this number, or you feel it could be better, it is time to explore conversion optimization software.
What is Conversion Optimization Software?
Once you know your conversion rate, it is time to look for ways to improve it. One of the best ways to increase conversion rate is to utilize marketing automation software with built-in conversion analysis capabilities. Some of the key functions of marketing automation software include:
- Evaluate conversions at the page level to help landing page optimization as well as microsites and other web pages for your business.
- Comprehensive SEO analysis providing insights into better keyword utilization.
- Analytics at a high level with the ability to drill down to segments such as conversions by device, conversions by OS platform, conversion by country or other geographic regions, and more.
- AB testing that can help you make better web page decisions.
- Conversions by channel such as Bing, Yahoo, Google, Facebook, and more.
- Full social media integration to help boost qualified lead traffic to the best page.
- Easy update management to provide quick changes to multiple web pages in just a few clicks.
- Monitoring at a dashboard level, with tools to help you dig into more detail where needed.
- Abandoned cart tracking and management to find out what might be causing abandonment rates to be higher – this may include steps/clicks for users, methods to pre-fill fields for easier shopping, and more.
Finding the Best Conversion Optimization Solution:
There are plenty of marketing software providers, but you should look carefully at solutions that can provide integration with world-class analytics applications and can provide comprehensive solutions tailored specifically for marketing professionals.
Fyoosion is the premier provider of marketing automation solutions, including highly effective conversion rate optimization. When you are ready to take your conversions to new levels of performance, contact Fyoosion for fast results.
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