Realizing Better Conversion Optimization

The conversion rate is a metric used by virtually all e-commerce businesses. This metric provides a percent of sales to web page visitors. Some businesses use modified versions of this metric, such as percent of sales transactions to product searches or queries. In any case, your conversion rate should be around the 3% level with the traditional calculation. If you are struggling to get to this number, or you feel it could be better, it is time to explore conversion optimization software.

What is Conversion Optimization Software?

Once you know your conversion rate, it is time to look for ways to improve it. One of the best ways to increase conversion rate is to utilize marketing automation software with built-in conversion analysis capabilities. Some of the key functions of marketing automation software include:

• Evaluate conversions at the page level to help landing page optimization as well as microsites and other web pages for your business.
• Comprehensive SEO analysis providing insights into better keyword utilization.
• Analytics at a high level with the ability to drill down to segments such as conversions by device, conversions by OS platform, conversion by country or other geographic regions, and more.
• AB testing that can help you make better web page decisions.
• Conversions by channel such as Bing, Yahoo, Google, Facebook, and more.
• Full social media integration to help boost qualified lead traffic to the best page.
• Easy update management to provide quick changes to multiple web pages in just a few clicks.
• Monitoring at a dashboard level, with tools to help you dig into more detail where needed.
• Abandoned cart tracking and management to find out what might be causing abandonment rates to be higher – this may include steps/clicks for users, methods to pre-fill fields for easier shopping, and more.

Finding the Best Conversion Optimization Solution:

There are plenty of marketing software providers, but you should look carefully at solutions that can provide integration with world-class analytics applications and can provide comprehensive solutions tailored specifically for marketing professionals.
Fyoosion is the premier provider of marketing automation solutions, including highly effective conversion rate optimization. When you are ready to take your conversions to new levels of performance, contact Fyoosion for fast results.

How the Best Marketing Automation Software can be Used for Improving Business Advertising

With the spending on business advertising, especially in the digital sector, continuing to rise, marketers are finding it increasingly difficult to successfully run and manage campaigns successfully. There is a huge demand on them to deliver results across broader marketing channels. Clearly, there is an increasing pressure on advertising platforms to acquire marketing tools that can maximize advertising efficiency and boost ROI.

Marketing Automation Software Becoming Imperative for Success
It is becoming increasingly difficult for marketers to deliver the desired results in today’s complex landscape. Marketers need the best automation technology for achieving the best alignment between campaigns and real-time data. With the right marketing automation software, they can achieve this across all channels and devices. With the easy availability of more detailed and relevant data, they can make their business advertising campaigns more impactful. Marketing automation can also save them time while improving performance levels significantly.

In a marketing world deprived of technology and marketing automation, marketers have to work on campaigns by going through a long and laborious planning process, such as implementing, managing, analyzing, and optimizing various stages of the campaign. At each stage of the campaign, more time and effort must be spent on manually checking for errors and tying up loose ends. This invariably means that analyzing a crucial element in marketing becomes the casualty. Marketers believe that the ideal situation is one where maximum time is on analyzing so that more value can be achieved from the campaign.

Customized Campaign Creation Now a Reality
One of the biggest advantages of using marketing automation software in business advertising campaigns is that it allows marketers to segment audiences for delivering content that is highly personalized. In a way, it helps marketers understand where their targeted audience is in a buying cycle so that they can be delivered a personalized message for maximizing impact and for building business leads.

By using the best marketing automation system, it is possible for marketers to accurately place a prospect in a specific segment based on information such as the websites they have frequented in the recent past and the kind of information they are looking for on these websites. This is a highly advanced way of unraveling the mind of the prospect. Business advertising campaigns can be created using such information to maximize its impact and get the best returns.

The Role of B2C Marketing Automation Software in Targeting Your Audience Efficiently

Marketing Automation Platform

B2B marketing automation focuses on a definite target market and can be used for delivering qualified leads to marketers; B2C marketing automation takes a very different approach. In this aspect, the product and brand are the areas which marketers focus on. This marketing automation platform can help marketers improve sales potential by minimizing shopping cart abandonment rates and leverage partnerships. It can also help boost revenue through advanced marketing procedures like cross-selling and up-selling.

Helps in More Efficient Management of Data

Unlike B2B marketing automation software which is used primarily for lead generation and engaging customers better, B2C marketing automation is used for brand building measures. You can easily automate marketing programs to have all your vital customer data in one centralized place. This can help in improving the level of engagement of marketing campaigns.

The key goals of using marketing automation software in the B2C segment include achieving higher redemption numbers and increase in brand capital. Marketers can create enhanced loyalty programs by using the data provided by the system. They can personalize customer experience individually by providing them precisely what they are looking for, delivering a great experience every time they visit your website and ensuring that they keep coming back at regular intervals.

Give More Teeth to Your Campaigns

Marketing automation for B2C is also an effective way of automating your campaigns. Customized, marketing programs that include multiple steps can be created to address the needs of your targeted audience better. The software can be used to make recommendations of the products most relevant to your targeted market and achieve the desired sales and profits. In other words, you can use the system to give your customers what they want at the right time and through the desired medium.

Online B2C businesses can take the first step towards B2C marketing automation by automating some of the basic tasks that they have been handling manually till now. It is important to categorize customers on the basis of their interests and purchase behavior before you are ready to target them with individually customized content.

Use the services of a reliable and proven B2C marketing automation platform. Fyoosion fits the description perfectly according to many marketing automation experts.

Facts to Consider While Utilizing Website Conversion Optimization Tools

Website conversion is defined as the specific action that marketers want their targeted audience to perform when they visit their website. When it happens, the visitor becomes a lead for the company. Website conversion optimization is the technique or series of techniques used to boost the percentage of people who take the desired action on the website and become leads for the company.
A complex process that must be handled by experts

As is abundantly evident, conversions do not happen simply like that. It is a highly scientific process which involves a series of controlled tests and evaluation of results. The outcome is minutely analyzed and dissected to create processes which can be applied to achieve higher conversions that can potentially lead to increased customer retention, better sales and enhanced profits.
Thousands of tests are conducted to arrive at the best variations that can nudge visitors into performing actions like downloading, clicking on a link, registering, buying, making a call or referring a friend. The core focus of marketers is to make sure these web channels are integrated with technologies so that conversion can be maximized and optimized. Real-time analytics are provided to marketers which can be used to enhance conversions.
What are the aspects to consider?

There are many aspects to consider before you create the systems and processes for website conversion optimization. Marketers can use appropriate copy on a website or a landing page to convince visitors to stay. Conversion can be improved by providing clear and personalized information to visitors which will point them to the direction that marketers want them to go.
Marketers aim to evolve with customers and that can be the only effective way of increasing the lifetime value of each visitor or customer. Optimization is a continuous process which must be fine tuned to keep pace with the changing tastes and demands of customers and the evolving market dynamics. By using the right marketing automation software, this can be achieved by companies easily.