Realizing Better Conversion Optimization

The conversion rate is a metric used by virtually all e-commerce businesses. This metric provides a percent of sales to web page visitors. Some businesses use modified versions of this metric, such as percent of sales transactions to product searches or queries. In any case, your conversion rate should be around the 3% level with the traditional calculation. If you are struggling to get to this number, or you feel it could be better, it is time to explore conversion optimization software.

What is Conversion Optimization Software?

Once you know your conversion rate, it is time to look for ways to improve it. One of the best ways to increase conversion rate is to utilize marketing automation software with built-in conversion analysis capabilities. Some of the key functions of marketing automation software include:

• Evaluate conversions at the page level to help landing page optimization as well as microsites and other web pages for your business.
• Comprehensive SEO analysis providing insights into better keyword utilization.
• Analytics at a high level with the ability to drill down to segments such as conversions by device, conversions by OS platform, conversion by country or other geographic regions, and more.
• AB testing that can help you make better web page decisions.
• Conversions by channel such as Bing, Yahoo, Google, Facebook, and more.
• Full social media integration to help boost qualified lead traffic to the best page.
• Easy update management to provide quick changes to multiple web pages in just a few clicks.
• Monitoring at a dashboard level, with tools to help you dig into more detail where needed.
• Abandoned cart tracking and management to find out what might be causing abandonment rates to be higher – this may include steps/clicks for users, methods to pre-fill fields for easier shopping, and more.

Finding the Best Conversion Optimization Solution:

There are plenty of marketing software providers, but you should look carefully at solutions that can provide integration with world-class analytics applications and can provide comprehensive solutions tailored specifically for marketing professionals.
Fyoosion is the premier provider of marketing automation solutions, including highly effective conversion rate optimization. When you are ready to take your conversions to new levels of performance, contact Fyoosion for fast results.

How the Best Marketing Automation Software can be Used for Improving Business Advertising

With the spending on business advertising, especially in the digital sector, continuing to rise, marketers are finding it increasingly difficult to successfully run and manage campaigns successfully. There is a huge demand on them to deliver results across broader marketing channels. Clearly, there is an increasing pressure on advertising platforms to acquire marketing tools that can maximize advertising efficiency and boost ROI.

Marketing Automation Software Becoming Imperative for Success
It is becoming increasingly difficult for marketers to deliver the desired results in today’s complex landscape. Marketers need the best automation technology for achieving the best alignment between campaigns and real-time data. With the right marketing automation software, they can achieve this across all channels and devices. With the easy availability of more detailed and relevant data, they can make their business advertising campaigns more impactful. Marketing automation can also save them time while improving performance levels significantly.

In a marketing world deprived of technology and marketing automation, marketers have to work on campaigns by going through a long and laborious planning process, such as implementing, managing, analyzing, and optimizing various stages of the campaign. At each stage of the campaign, more time and effort must be spent on manually checking for errors and tying up loose ends. This invariably means that analyzing a crucial element in marketing becomes the casualty. Marketers believe that the ideal situation is one where maximum time is on analyzing so that more value can be achieved from the campaign.

Customized Campaign Creation Now a Reality
One of the biggest advantages of using marketing automation software in business advertising campaigns is that it allows marketers to segment audiences for delivering content that is highly personalized. In a way, it helps marketers understand where their targeted audience is in a buying cycle so that they can be delivered a personalized message for maximizing impact and for building business leads.

By using the best marketing automation system, it is possible for marketers to accurately place a prospect in a specific segment based on information such as the websites they have frequented in the recent past and the kind of information they are looking for on these websites. This is a highly advanced way of unraveling the mind of the prospect. Business advertising campaigns can be created using such information to maximize its impact and get the best returns.

The Key to Customer Acquisition and Retention

Recent studies have shown that the cost to acquire a new customer can be anywhere from 5 to 7 times MORE than the cost to retain an existing customer. This should be a shocking statistic for any size or type of business. The lesson to learn is to treasure and value your existing customers. Using the right customer acquisition and retention software can help you to not only gain new clients but to also keep your existing customers happy and coming back.

The Cost of Customer Satisfaction
Before a company begins to question the ROI for marketing, ask if they know how much it would cost to lose a single customer. The formula is not very complicated:

• The average purchase amount for your customer, multiplied by 12 months
• PLUS the costs involved to gain a new customer to replace
• PLUS the time, labor and expenses incurred while there are lost sales

Part of the key to increase customer retention is to gather important data about purchasing habits and use an automated platform to help improve the customer’s experience with your company.

Fyoosion can help customer acquisition and retention with these key features:

• Almost every aspect of a visitor’s experience on each page of your web site is captured and available for analysis. This includes the initial source link, to which pages are visited, which links are clicked, and what portions of the web pages are viewed more intensely than others. This helps you determine what portions of your web site are “working” and what areas should be reviewed.

More here: http://fyoosion-llc.blogspot.com/2016/03/the-key-to-customer-acquisition-and.html

Marketing Automation Software Platform for Launching and Managing Powerful Campaigns

For long, marketers have been looking for technologies and systems that can match the new dynamics of customer behavior. With the advent of technological convergence and integration of various media channels, there is a perceptible shift in the way consumers behave while making buying decisions. Conventional methods of marketing and the usual approach to appease consumers are unlikely to deliver the desired results in this age of high-tech digital marketing. Marketing automation software platform provides the technology and tools that marketers need to create a highly structured and systematic marketing campaign that can attract targeted traffic.

Makes Many Key Marketing Tasks Easy

Marketers are realizing that they must provide customers more relevant and highly personalized content to enhance their experience and thus positively influence their buying decisions. Digital marketing is getting more complicated, especially for small and upcoming enterprises as they have to be hands-on in crucial and must-do activities like handling social media, content production, search optimization and lead generation, not to forget analytics. This can be a highly time-consuming and hassling experience besides forcing them to revisit their limited marketing budget.

With the best marketing automation software platform, they can automate all those manually-handled and repetitive tasks which can not only save valuable time but also ensure that they are performed in a more efficient manner. It can also help in achieving seamless unification of data unification as it provides a single platform for data storing, data management and analytics. Marketing automation for B2C can go a long way in improving customer acquisition and retention.

More Here: fyoosion-llc.blogspot.com/2016/03/marketing-automation-software-platform.html

How to Boost Customer Acquisition and Retention Using Today’s Advanced Marketing Technologies

It is important for businesses to have a customer centric approach to ensure that sales and profits are sustained in a growingly competitive marketplace. With most business sectors experiencing growth plateau and with customer expectations rising, there is an imminent need for improving engagement with customers for achieving a high level of customer acquisition and retention. This can be achieved by using advanced marketing technologies that can boost service while simultaneously integrating delivery channels.

Give Your Customers an Enhanced Experience
Businesses are recognizing the need to deliver an enhanced experience to customers for increased loyalty and lesser attrition. Marketing strategies such as cross-selling can lead to increased revenues and profits. Rapid development of technologies in marketing and the increasing dependence on digital tools by consumers makes it imperative for marketers to look at newer, smarter ways of engaging them. Marketing automation makes customer acquisition and retention easy for marketers and helps them enhance revenues and optimize several other areas of marketing.

Marketing automation can help improve the outcome of marketing campaigns through better targeting of customers and by leveraging the detailed and accurate customer information that advanced marketing tools provide. This can help in enhancing customer experience that can eventually lead to increased sales and profits. Use the best available marketing automation platform to increase customer retention and drive sales and profits.

More Here: fyoosion-llc.blogspot.com/2016/02/how-to-boost-customer-acquisition-and.html

The Role of Direct Marketing Platform in Drawing Marketing Strategies

Marketing experts reveal that you can increase your profits exponentially by achieving a small increase in your customer retention rate. When you have done all the hard work and brought the customers to your business website, it could be frustrating not to convert them. But losing them to your competitors after having converted them could be even more exasperating. You need the best direct marketing platform to be able to acquire and retain customers optimally.

Achieve Desired Results
By using a suite of unique marketing tools and advanced technologies, you can achieve a high percentage of acquisition and retention. Targeted communication tools such as direct mail templates and email can be used to send the right message about a particular product range that appeal to your customers in a specific market segment. Advanced direct marketing platform comes with powerful marketing tools that can help you create the best campaigns and strategies for rewarding outcomes.

Improve Impact of Campaigns
Smart marketers are now using marketing automation software platform to improve marketing effectiveness and campaign implementation. They can automate several key areas of marketing and thus reduce cost significantly while ensuring that the campaign materials and message are delivered more effectively.

More Here: fyoosion-llc.blogspot.com/2016/02/the-role-of-direct-marketing-platform.html

The Role of B2C Marketing Automation Software in Targeting Your Audience Efficiently

Marketing Automation Platform

B2B marketing automation focuses on a definite target market and can be used for delivering qualified leads to marketers; B2C marketing automation takes a very different approach. In this aspect, the product and brand are the areas which marketers focus on. This marketing automation platform can help marketers improve sales potential by minimizing shopping cart abandonment rates and leverage partnerships. It can also help boost revenue through advanced marketing procedures like cross-selling and up-selling.

Helps in More Efficient Management of Data

Unlike B2B marketing automation software which is used primarily for lead generation and engaging customers better, B2C marketing automation is used for brand building measures. You can easily automate marketing programs to have all your vital customer data in one centralized place. This can help in improving the level of engagement of marketing campaigns.

The key goals of using marketing automation software in the B2C segment include achieving higher redemption numbers and increase in brand capital. Marketers can create enhanced loyalty programs by using the data provided by the system. They can personalize customer experience individually by providing them precisely what they are looking for, delivering a great experience every time they visit your website and ensuring that they keep coming back at regular intervals.

Give More Teeth to Your Campaigns

Marketing automation for B2C is also an effective way of automating your campaigns. Customized, marketing programs that include multiple steps can be created to address the needs of your targeted audience better. The software can be used to make recommendations of the products most relevant to your targeted market and achieve the desired sales and profits. In other words, you can use the system to give your customers what they want at the right time and through the desired medium.

Online B2C businesses can take the first step towards B2C marketing automation by automating some of the basic tasks that they have been handling manually till now. It is important to categorize customers on the basis of their interests and purchase behavior before you are ready to target them with individually customized content.

Use the services of a reliable and proven B2C marketing automation platform. Fyoosion fits the description perfectly according to many marketing automation experts.

Give Your Marketing Campaigns More Power with Advanced Cloud Marketing Platform

When traditional marketing is combined with software associated programs, it leads to the creation of a cloud marketing process. You can easily shift all marketing assets to an online resource where they can exist in customized portals. By placing these assets online, it becomes easy for all players concerned to access, modify, share and use them. In other words, a cloud marketing platform empowers marketers with the tools needed to optimize efficiency and convenience.

How it makes your tasks easier
Marketing automation that offer cloud-based solutions have become the next big thing for most enterprises. Major brands often have to make use of multiple mediums and channels to reach their target audiences. This can be achieved only when they have the tools and technologies necessary to plan, develop and manage campaigns and customize the content to its different channels.

Cloud marketing platform can be used to launch marketing strategies and campaigns swiftly without having to depend on your IT resources. The platform can be expanded to match your growing needs because of the easy scalability feature. It can simplify the planning and management of your brand’s marketing content which in turn, makes selection and transmission of content over various marketing channels hassle-free and effortless.

Choose the right provider for better results
Marketing activities require time and access to the right resources. That’s why the more marketing activities you automate, the better will be your experience. Besides saving you time to focus on your core business areas, it can also improve the efficacy of campaigns significantly.

Choosing the right cloud marketing platform is imperative to achieve the desired goals. Choose a marketing partner with unrivaled experience in cloud and in diverse marketing conditions. They should be able to guide you into choosing the best options for your business requirements.

Cloud marketing platform also has features that help you design and test different types of websites and microsite pages and deploy the ones that offers the best chance of achieving your marketing goals. The platform can also be used for tracking performance metrics and ensuring that your marketing objectives are moving in the intended direction.

Direct marketing platform like Fyoosion offers the best resources to empower your marketing campaigns which you can build from scratch and execute successfully, independently without any IT support.

Facts to Consider While Utilizing Website Conversion Optimization Tools

Website conversion is defined as the specific action that marketers want their targeted audience to perform when they visit their website. When it happens, the visitor becomes a lead for the company. Website conversion optimization is the technique or series of techniques used to boost the percentage of people who take the desired action on the website and become leads for the company.
A complex process that must be handled by experts

As is abundantly evident, conversions do not happen simply like that. It is a highly scientific process which involves a series of controlled tests and evaluation of results. The outcome is minutely analyzed and dissected to create processes which can be applied to achieve higher conversions that can potentially lead to increased customer retention, better sales and enhanced profits.
Thousands of tests are conducted to arrive at the best variations that can nudge visitors into performing actions like downloading, clicking on a link, registering, buying, making a call or referring a friend. The core focus of marketers is to make sure these web channels are integrated with technologies so that conversion can be maximized and optimized. Real-time analytics are provided to marketers which can be used to enhance conversions.
What are the aspects to consider?

There are many aspects to consider before you create the systems and processes for website conversion optimization. Marketers can use appropriate copy on a website or a landing page to convince visitors to stay. Conversion can be improved by providing clear and personalized information to visitors which will point them to the direction that marketers want them to go.
Marketers aim to evolve with customers and that can be the only effective way of increasing the lifetime value of each visitor or customer. Optimization is a continuous process which must be fine tuned to keep pace with the changing tastes and demands of customers and the evolving market dynamics. By using the right marketing automation software, this can be achieved by companies easily.

Why Marketing Automation for B2C is Growing in Demand Among Marketers

Data is playing an increasingly critical role in business decisions. And that’s why marketers are becoming more and more tempted to use marketing automation to collect, collate and use data for more creating meaningful and impactful marketing campaigns. When challenged to demonstrate the potential results of a campaign, marketers can do so easily with the best marketing automation for B2C software.

Send Out Communications Effectively
B2C marketing professionals are now putting their foot down, demanding an increase in investments in digital marketing. They also plan to add marketing analytics to create a more meaningful campaign that can deliver the expected results and more. Marketing automation for B2C is the software on many companies shopping list as it has the capability to send out marketing communications automatically but that’s not the only benefit. There are several others as well.

B2C marketing automation can be used to measure performance and track metrics. The ability to measure marketing results is a huge asset as the benefits of campaigns can be judged on several parameters and the strategies tweaked to improve outcomes. It can help improve revenues and put companies on the winning track.

Improved Social Media Management
B2C marketing campaigns are now run more effectively on social networks but measuring their impact can be tough. Most marketing campaigns resort to shooting in the dark which results in a disproportionate expenditure-outcome ratio. Besides, marketing on social media can become an extremely time-consuming activity for a marketing team. Direct marketing automation can help companies set up a social media posting schedule without having to spend too much time on drawing up and executing campaigns and repeating them at appropriate intervals. Marketing automation tools can do it automatically according to the needs of your business.

Marketing automation tools are also being used extensively by B2C marketers for creating powerful microsite platform to launch laser sharp campaigns for specific products and services of an organization.