Realizing Better Conversion Optimization

The conversion rate is a metric used by virtually all e-commerce businesses. This metric provides a percent of sales to web page visitors. Some businesses use modified versions of this metric, such as percent of sales transactions to product searches or queries. In any case, your conversion rate should be around the 3% level with the traditional calculation. If you are struggling to get to this number, or you feel it could be better, it is time to explore conversion optimization software.

What is Conversion Optimization Software?

Once you know your conversion rate, it is time to look for ways to improve it. One of the best ways to increase conversion rate is to utilize marketing automation software with built-in conversion analysis capabilities. Some of the key functions of marketing automation software include:

• Evaluate conversions at the page level to help landing page optimization as well as microsites and other web pages for your business.
• Comprehensive SEO analysis providing insights into better keyword utilization.
• Analytics at a high level with the ability to drill down to segments such as conversions by device, conversions by OS platform, conversion by country or other geographic regions, and more.
• AB testing that can help you make better web page decisions.
• Conversions by channel such as Bing, Yahoo, Google, Facebook, and more.
• Full social media integration to help boost qualified lead traffic to the best page.
• Easy update management to provide quick changes to multiple web pages in just a few clicks.
• Monitoring at a dashboard level, with tools to help you dig into more detail where needed.
• Abandoned cart tracking and management to find out what might be causing abandonment rates to be higher – this may include steps/clicks for users, methods to pre-fill fields for easier shopping, and more.

Finding the Best Conversion Optimization Solution:

There are plenty of marketing software providers, but you should look carefully at solutions that can provide integration with world-class analytics applications and can provide comprehensive solutions tailored specifically for marketing professionals.
Fyoosion is the premier provider of marketing automation solutions, including highly effective conversion rate optimization. When you are ready to take your conversions to new levels of performance, contact Fyoosion for fast results.

Facts to Consider While Utilizing Website Conversion Optimization Tools

Website conversion is defined as the specific action that marketers want their targeted audience to perform when they visit their website. When it happens, the visitor becomes a lead for the company. Website conversion optimization is the technique or series of techniques used to boost the percentage of people who take the desired action on the website and become leads for the company.
A complex process that must be handled by experts

As is abundantly evident, conversions do not happen simply like that. It is a highly scientific process which involves a series of controlled tests and evaluation of results. The outcome is minutely analyzed and dissected to create processes which can be applied to achieve higher conversions that can potentially lead to increased customer retention, better sales and enhanced profits.
Thousands of tests are conducted to arrive at the best variations that can nudge visitors into performing actions like downloading, clicking on a link, registering, buying, making a call or referring a friend. The core focus of marketers is to make sure these web channels are integrated with technologies so that conversion can be maximized and optimized. Real-time analytics are provided to marketers which can be used to enhance conversions.
What are the aspects to consider?

There are many aspects to consider before you create the systems and processes for website conversion optimization. Marketers can use appropriate copy on a website or a landing page to convince visitors to stay. Conversion can be improved by providing clear and personalized information to visitors which will point them to the direction that marketers want them to go.
Marketers aim to evolve with customers and that can be the only effective way of increasing the lifetime value of each visitor or customer. Optimization is a continuous process which must be fine tuned to keep pace with the changing tastes and demands of customers and the evolving market dynamics. By using the right marketing automation software, this can be achieved by companies easily.

Which Marketing Automation Software Platform is Best for You?

As your marketing strategy matures or expands, automating some of the marketing tasks is a good decision.  Your team can devote more time to creative work while leaving the data gathering and processing to a marketing automation software platform.  But how do you decide which platform would work best for your business?

Analyze Your Needs

 Get a clear understanding of your current marketing needs and what your requirements will be over the next 3 to 5 years.  Some of the items to review in your analysis can include:

• What takes the most time? Take a look at all of the processes that your team performs and identify the one that consumes the most time.  Is it entering new leads?  Social media posts?  Email processing?  Make sure that your marketing automation platform can help reduce the time on this process.
• Which tasks provide the most benefit? Can you determine if a particular task yields good ROI, and if automated could be even better?  Make sure this item is also addressed in your marketing automation software.
• What are your marketing goals? Do you wish to increase web site visitors?  Generate more leads?  Improve conversion rates?  Stay focused on your key strategic goals and make sure your choice can help you to achieve those goals.

 Functional Capabilities for Now and the Future

 The best marketing automation software platform will not just have  good core functionality but will also have the ability to integrate and provide best practices to boost your results.  Some of the capabilities should include:

• Lead Generation – several key tools should help to generate leads for your business. These tools should include strong SEO analysis as well as gathering as much information about visitors as possible. For example, partial data such as an email address and geographic area can help you to get more insight into a visitor so that you can entice them to make a purchase.

More Here: fyoosion-llc.blogspot.com/2015/12/which-marketing-automation-software.html

What Is A Marketing Automation Software Platform, And Why Do You Need It?

In the good old days (was it only a few years ago?), depending or your product/service, you advertised in newspapers, magazines, possibly TV/radio, and maybe did some direct mail. Then you just sort of sat back and waited to see what would happen. Sometimes you could gauge how well your marketing was doing by the amount of sales you brought in. Sometimes, you couldn’t. To be honest, it was the proverbial crapshoot. Then came the internet, and the need for Marketing Automation Software Platforms.

3 billion users … and growing!

Can you believe it? Something that wasn’t even here just a few short years ago, is now being used by over 3 billion people on a daily basis. 650 million in China, 280 million in the US, 240 million in India, and hundreds of millions more across Europe, South America, Africa and all the rest. But just because 3 billion users will have access to your website, doesn’t mean it’s going to translate into sales. You need to monitor exactly what’s going on out there, to have a flexible marketing plan that can take advantage of market conditions, and an overall, comprehensive accountable action plan that works 24/7/365. Voila! You need a proactive marketing automation software program. And you need it sooner, rather than later.

The better the technology, the better the results

The technologies you need to utilize for the most effective marketing automation software platform consist of Maximizing Acquisition, Optimizing Conversion, and Customer Behavior Analysis.

• Maximizing Acquisition … This can include such elements as Click-to-Chat, Click-to-Call, Exit Pop and other tools that will improve conversion rates.
• Optimizing Conversion … This may include A/B Testing, Phone, Address, Email, and Zip Code validation.
• Customer Behavior Analysis … Knowing your customer gives you a strategic sales advantage.

These three technological approaches essentially tell you the who, what, where, and why of your potential market. They allow you to be flexible in your market approach, take advantage of things that are working, and discarding those that are not. In other words, sell harder, sell faster, sell smarter – not to mention getting the biggest bang for your marketing spend.

How do you go about setting up a comprehensive Marketing Automation Software Platform for your company?

There are two ways you can do this:

• Handle it in-house … This, of course, will mean hiring a staff of techies, designers, and marketing gurus to set it up, then run it. Rather expensive, to say the least. Or, you could do what most serious internet marketers do …
• Hire a firm to handle it for you … There are many good firms out there who specialize in internet marketing, results oriented, technologies. And, there are some that, well, aren’t so good. You’re going to have to do some research to determine which firms you want to interview. Ask to see their client list and check it out. Have them explain their approach in language you can understand. You might start with a firm that meets all your needs. It should be a well-established firm with a solid reputation, e.g. Fyoosion, which provides one stop marketing automation solutions on a single platform. In any case, there are 3 billion browsers out there. Make sure you get your share!